The fact is the CTR for brand aware consumers will be negatively affected by burning goodwill with peripheral viewers. Thus, while increased paid impressions will be good for Google/Alphabet short term revenue, the actual consumer sales for advertisers will show a degraded campaign performance.
It was called a contaminated lead pool if I recall. If 80% of traffic now associates a brand as a nuisance, than it will cost >12 times whatever people spent on the bad Marketing plan to attempt to "fix".
Spectacularly bad business decision, as someone is letting the dog drive =)
The fact is the CTR for brand aware consumers will be negatively affected by burning goodwill with peripheral viewers. Thus, while increased paid impressions will be good for Google/Alphabet short term revenue, the actual consumer sales for advertisers will show a degraded campaign performance.
It was called a contaminated lead pool if I recall. If 80% of traffic now associates a brand as a nuisance, than it will cost >12 times whatever people spent on the bad Marketing plan to attempt to "fix".
Spectacularly bad business decision, as someone is letting the dog drive =)