The problem doesn't come from the fact that they're making a study or that it is employee-driven. It's that it's being co-opted as a marketing campaign with this publication. Nobody forced them to write such a PR piece, nor to write it in this way making grandiose claims about being a game-changer and being distributed worldwide.

When you use such a title “The LEGO Foundation to donate LEGO® MRI Scanners to hospitals globally” for an employee-driven initiative that merely involves 600 LEGO sets, your marketing is a shame.