The alternatives aren't exactly benign, though: Mozilla seems completely fine with others deciding what I should see on the Internet (those others being politically aligned with Mozilla, of course), which is what their "amplify factual voices" point really means. The list is just left-leaning mainstream outlets whose quality has taken a nosedive, and if it comes to fact checking, we all know ostensible fact checking outlets police narrative adherence more than factuality.
As much as dislike the major idea behind it that push ( build a system to get Trump out -- mildly ridiculous to focus entire company around that ), there was one idea in there that did make sense:
- Reveal who is paying for advertisements, how much they are paying and who is being targeted.
I think that would change internet landscape a fair bit.