Yea Twitter is falling apart but brands, companies and public people have other huge platforms to reach massive audiences like Facebook, Instagram, WhatsApp, YouTube and since recently very popular TikTok. From what I see and understand if you sell something no matter how big or small you are, first thing you need to do is create your Instagram account and get presence over there because people like visual.
When Zuckerberg talks about Twitter not fulfilling completely its role as a text based social network, I would like to remind him that the biggest social network in the world is the global e-mail network not Facebook and yea e-mail is primarily textual. E-mail as a protocol is powerful but features around it are very much stuck in time. Facebook started like Zuckerberg described it as "a directory of people" and then he built around that concept adding features to connect with other people in that directory and share content. But the problem with Facebook is; it's a walled garden and if you are not in it, you are completely out of touch with other people. On the other hand virtually all people who use internet have an e-mail account and e-mail being an open protocol you can connect with anybody without much hassle.
When people think about text-based social networks, they need to think again about e-mail and how we can improve e-mail experience and build more powerful features around it and not invent new protocols which are barely getting any foothold.
When Zuckerberg talks about Twitter not fulfilling completely its role as a text based social network, I would like to remind him that the biggest social network in the world is the global e-mail network not Facebook and yea e-mail is primarily textual. E-mail as a protocol is powerful but features around it are very much stuck in time. Facebook started like Zuckerberg described it as "a directory of people" and then he built around that concept adding features to connect with other people in that directory and share content. But the problem with Facebook is; it's a walled garden and if you are not in it, you are completely out of touch with other people. On the other hand virtually all people who use internet have an e-mail account and e-mail being an open protocol you can connect with anybody without much hassle.
When people think about text-based social networks, they need to think again about e-mail and how we can improve e-mail experience and build more powerful features around it and not invent new protocols which are barely getting any foothold.