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If there are exceptions, then there isn't a rule.

Everything we do is best practices and guess work, there isn't a scientific formula to being successful, what works with X, probably won't work with Y. It's just a probabilities game, and by and large, 99% of companies can't approach it the same was that Google and Facebook did. (FWIW I agree with you, just not the way you phrased it).



That's just nitpicking, though. Here, "rule" means "what happens 99% of the time".




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