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See how much of a difference successful framing can make to how you "feel" about a product?

I like knowing what I'm eating, not how you want me to feel about it. I am just fine eating artificial meat, cultured in a lab by people in white coats.



And you're in the minority, which is why marketing campaigns are not aimed at people like you.


I like knowing what I'm eating, not how you want me to feel about it.

To be fair, a name is just a name. Marketing isn't meant to educate you about the product's details.


Have you petitoned McDonald's to rename its Big Mac to Bovine Tissue Sandwich yet?




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