>The worst thing a brand can do is become ho-hum and boring. People either love or hate Apple
Just like Marmite. Marmite actually took that love-hate thing one step further and created an entire advertising campaign based on people who hate it (http://www.youtube.com/watch?v=GoRcU0Ul7tU), as well as a duplicated website themed around "I hate Marmite" (http://marmite.com/hate/).
Just like Marmite. Marmite actually took that love-hate thing one step further and created an entire advertising campaign based on people who hate it (http://www.youtube.com/watch?v=GoRcU0Ul7tU), as well as a duplicated website themed around "I hate Marmite" (http://marmite.com/hate/).