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Given all the scenarios, HipChat chose the right option and will hopefully capitalize on some buzz. Very classy response guys.


Yeah, huffing and puffing about this would get them some short-term buzz. This move, in my mind, earns them long-term respect.

Move on, and focus on the product—not the logo.

Love it.


Agreed, classy response here. I enjoy it more when people that avoid the drama


Wouldn't 'avoiding the drama' be not making a post about this at all?


What company that maintains a company blog wouldn't make a post when they do something as significant as change their logo? It's their own blog, not a press release.




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