Not so much to encourage them to watch Premier League games (the ones that would otherwise be televised) but to encourage them to go to support their local team with hundreds or thousands of others.
In this way, at least, the motivation is pleasingly different from the US blackouts which are aimed at getting you to attend the home games of your big league team.
I don't understand why half the games are still played at 3pm on Saturday at all. Yes, it's a very convenient time, but if 60% of the games already get moved, why not move the others?
In this way, at least, the motivation is pleasingly different from the US blackouts which are aimed at getting you to attend the home games of your big league team.
I don't understand why half the games are still played at 3pm on Saturday at all. Yes, it's a very convenient time, but if 60% of the games already get moved, why not move the others?