I'm someone that regularly releases original music and the small following that AI have genuinely likes the music, but it's an increasing hurdle to get new people just to listen, even when it's free, because of the absolute flood of phony music online. I don't resort to spending a lot of money on promo (which is the normally competitive move) because there is no guarantee that that money won't simply disappear without results, because these days platforms scam musicians as much as record labels do.
Not much online is more perilous and rife with scams than trying to make a name for yourself in the music industry. I think people should be given multiple opportunities to be heard by platforms, but now platforms don't do it unless artists pay them to be heard because of the shear volume of fraud accounts uploading fake and low effort music to streaming services.
TikTok shows everything from videos of people cooking eggs to people trimming cow hoofs.. Despite the company being built around music, very little choice is offered in terms of browsing music, and the platform regularly punishes unknown musicians by limiting their views and by imposing complex copyright control on original music to prevent it from being discovered. The majority of the music streamed on the platform funnels royalties for most of the videos on the platforms to already wealthy individuals, scammers, and to companies associated with music streaming.
I think that Independent musicians and labels are putting out music better than major industry now in most cases, yet because of that competition, major label and industry forces work to suppress indie music through lobbying platforms and government for control, and they also throw money around to make competition against them extra hard for musicians that aren't profitable. Tons of independent musicians are operating at a financial loss, and simply having a chance to be heard would make it worthwhile.
So yes, I think that everyone authentic should get as many chances to be heard, because it's an honor for platforms to get new authentic indie music from people that could upload it elsewhere instead, and platforms should be ritually meticulous in promoting all of the authentic independent artists on these platforms in support of music growth, because that's a far better prospect for long term success than just lining pockets of ancient and withering music label executives.
Not much online is more perilous and rife with scams than trying to make a name for yourself in the music industry. I think people should be given multiple opportunities to be heard by platforms, but now platforms don't do it unless artists pay them to be heard because of the shear volume of fraud accounts uploading fake and low effort music to streaming services.
TikTok shows everything from videos of people cooking eggs to people trimming cow hoofs.. Despite the company being built around music, very little choice is offered in terms of browsing music, and the platform regularly punishes unknown musicians by limiting their views and by imposing complex copyright control on original music to prevent it from being discovered. The majority of the music streamed on the platform funnels royalties for most of the videos on the platforms to already wealthy individuals, scammers, and to companies associated with music streaming.
I think that Independent musicians and labels are putting out music better than major industry now in most cases, yet because of that competition, major label and industry forces work to suppress indie music through lobbying platforms and government for control, and they also throw money around to make competition against them extra hard for musicians that aren't profitable. Tons of independent musicians are operating at a financial loss, and simply having a chance to be heard would make it worthwhile.
So yes, I think that everyone authentic should get as many chances to be heard, because it's an honor for platforms to get new authentic indie music from people that could upload it elsewhere instead, and platforms should be ritually meticulous in promoting all of the authentic independent artists on these platforms in support of music growth, because that's a far better prospect for long term success than just lining pockets of ancient and withering music label executives.