But they are. At the risk of getting into specifics, all electronics I buy here are cheaper than in surrounding EU countries, the 256 GB version iPhone 14 Pro is cheaper than 128 base model in the EU, the Ultra watch is 850 at Apple store Switzerland (799 digitec), 999 at apple.de. Yes you can find rare counter examples, but I love Switzerland as a tech nerd, especially since CHF reached parity with EUR.
The best deal (although it’s a lot of hassle depending where you live) is to order things to Germany, go pick it up, get your papers stamped to get the 20% VAT back. Then pay 7% tax if worth over 300.- or no tax if less. But it takes time and isn’t always worth the hassle.
