Kudos to the CEO for disclosing this as it's happening and writing the post. This disclosure post is direct, forthright about what's known, specific about engaging help, and explicit about notifying people as more happens. Hacking sucks, but the CEO's post is IMHO on the right track.
Ridiculous take. Absolutely zero kudos because it was obvious to everyone that this was the most likely outcome way back in August. Back in August the company issued a bullshit statement that they'd ruled out that the intruder accessed customer data. Now they are saying they did lose customer data.