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> That's traditionally called a "demo."

Also colloquially known as the "rigged demo".

Let's be clear, there is nothing wrong with a rigged demo. A rigged demo is no different than a magic show. Folks love magic shows.

However, there is a big difference between a rigged demo and lying to the audience. All of those slide decks, static screens with "just one button that works", "demos on rails", they're all legit. It's ok to talk hopes, dreams, future capabilities, and what it should be capable of. But you can't (shouldn't) do that and tell them that "this'll be done next week". Shouldn't give false expectations.

It's a fine line, to be sure, but it's marketing. You can have honest marketing without highlighting all the ways you currently fall short. Everyone needs to do due diligence. A rigged demo may seem like 3 Card Monty, but it's not. 3 Card Monty is designed to deceive. A rigged demo is designed to highlight and exemplify. Yes, there is a difference.

In the end, the hard questions will come, and you need to be prepared to answer them honestly. If they don't come, you should be upfront about them. Address unsaid concerns. But that doesn't disqualify the use of the "rigged demo".



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