Tools. Exactly! That's the real issue that's at the heart of this. I'm no insider so I could be way off but I'm seeing either a company making a brash move sincerely but stupidly or there was some guy within the organization that thought this idea was so different that if implemented they could be considered cool and trendy like the younger startups and get some media attention from it.
Again, this is just my wild speculation but I got this funny feeling that this move was a chance for them to kill two birds with one stone. Solve a problem with a radical new solution while getting attention for it. I really don't think the media jumps all over company communication policies unless someone is spoon feeding them the story. I can just imagine some marketing guy writing a press released entitled "Hip Twch Firm Abandons Email, Paves the way for the Future of Communication".
Again, this is just my wild speculation but I got this funny feeling that this move was a chance for them to kill two birds with one stone. Solve a problem with a radical new solution while getting attention for it. I really don't think the media jumps all over company communication policies unless someone is spoon feeding them the story. I can just imagine some marketing guy writing a press released entitled "Hip Twch Firm Abandons Email, Paves the way for the Future of Communication".
Sillier things have happened.