But YouTube provides very little content of their own. They are primarily a hosting platform used by third-party content providers.
If YouTube doesn't want to make content accessible for free anymore, it would undermine the use case of the vast majority of people who use it to distribute their own content.
I don't know what their finances and operations look like internally, but I suspect that the revenue they are bringing is enough for them to operate very much in the black, despite some proportion of their audience blocking ads, just as traditional broadcast TV networks have been profitable for decades without having nay mechanism to ensure that viewers are watching commercials.
Perhaps YouTube should just accept that ad blocking is part of the market landscape they operate it, and plan their monetization around reasonable estimates of the actual reach of their ads with blocking taken into account. Potentially undermining their core business model just to increase ad viewership by a few percentage points doesn't seem like a sound strategy.
But YouTube provides very little content of their own. They are primarily a hosting platform used by third-party content providers.
If YouTube doesn't want to make content accessible for free anymore, it would undermine the use case of the vast majority of people who use it to distribute their own content.
I don't know what their finances and operations look like internally, but I suspect that the revenue they are bringing is enough for them to operate very much in the black, despite some proportion of their audience blocking ads, just as traditional broadcast TV networks have been profitable for decades without having nay mechanism to ensure that viewers are watching commercials.
Perhaps YouTube should just accept that ad blocking is part of the market landscape they operate it, and plan their monetization around reasonable estimates of the actual reach of their ads with blocking taken into account. Potentially undermining their core business model just to increase ad viewership by a few percentage points doesn't seem like a sound strategy.