I wish Google offered the option to do something like this:

  1. pay 2 cents (or whatever the value is to Google for a single ad view) for each ad skipped

  2. if your total cost exceeds the monthly cost, just pay the monthly cost

That may not make sense from Google's perspective, but on the consumer side, I'm a lot more likely to sign up for that scheme than paying a monthly fee for youtube.

I pay for hulu without ads because we watch enough hulu for that to make sense. But I watch probably a handful of videos on youtube a month. I can't really justify paying for youtube premium in that case.