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> A cardinal rule of choosing restaurants is to avoid the ones with huge, unfocused menus.

Take Behrouz Biriyani and Faasos in India. These are operated by the same company - and almost always from the same location. However because they have 2 different listings and thus 2 separate menus, they are able to create a relatively cohesive and simple menu for each listing.

So on first glance Behrouz Biriyani, looks fairly straightforward. It serves Biriyanis (with a lot of variants/sizes/combos etc). And Faasos serves wraps, rolls and other related snack foods.

If you did not know that these were essentially from the same place, you would assume that these were separate restaurants with relatively focussed menu, hence passing said cardinal rule.

With physical restaurants, the rule is easier to apply. With deliveries, it's far more difficult as the huge, unfocussed menus get separated into different restaurant listings.



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