Follow the money. He is clearly pandering to his audience. The influential business types, the CEOs, the executives. He is just giving them what they want, even though it makes him hypocritical. He is not really going to change the mind of the Elon Musks, the Tim Cooks, etc. they are already aligned. His first five books were hits, but it seems his later books were not as good, so he needs to emphasize the influencer angle. I think his primary gig is speaking arrangements now. Got to keep that gravy train flowing.
I would say his audience is not just the influential business types, but the types of business influencers who don't have time to read those nerdy book things, so they buy the audio cliffnotes version of such books from Skymall and just listen to the book summaries on the plane.
