I mentioned in an answer above, I will not repeat everything because it can get verbose. but if you could read it I think it contributes to my point.

we are seeing for the first time ever the increasing in computing costs without increasing power of computing.

I think tatics to monetize over users will get more aggressive but still ineffective.

I do prefer paying for services that not sell my data or at least do not associate my person to a profile that can be sold.

but it seems uncommon as people think internet is free of costs.