I’m not sure why you guys have not noticed his patterns: he always jumps-on whatever the hottest current topic is - whether kids stuck in a cave in Thailand, Ukraine war (making fun of Putin by inviting him to a fist fight), Twitter ( was active due to leadership changes; in-general the app is popular). His idea is - by staying in news, he’s driving PR for Tesla. He’s acting as a brand machine for himself and his companies.

Besides all his, he has no regard, empathy for his employees - the real people who made him, who he is. What an irony!