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Zoe was a concept car, as was VW eUp. At the time, established car companies were doing concepts that looked like golf-carts and taking about "e-mobility".

Look at i-Miev and the Roadster and tell me which one do you think a typical car lover would love more. If you think that would've taken over the car market .. then you're definitely not in the same circles I am :-)

Other car makers started paying serious attention only when Tesla inexplicably didn't go under and Model S started to be a success.



The first Zoe was a concept car, the second one was a production model and it didn't popup from anywhere. It has been the most sold EV in europe for many years already.

>Look at i-Miev and the Roadster and tell me which one do you think a typical car lover would love more. If you think that would've taken over the car market .. then you're definitely not in the same circles I am :-)

The car industry do not care what the typical car lover love more. They have been a dying breed for more than 3 decades. The i-Miev and derivated counterpart sold 12 times more than the roadster because they are actually usable things and not enthusiast toys. It even outsold the Model-S in all the other markets than USA when they were both available.

The Model-S,X,3 and Y success came much later. The automotive industry definitely had a more cautious approach in the upper end segment but they weren't sleeping.




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