Serious question: what the hell is a chief impact officer? Isn't former prince Harry also one for some startup? Is it basically just an celebrity spokesperson?
I feel like people stopped giving credibility to celebrity endorsement in the traditional form because they know celebrities are just getting paid to read a script, so companies had to come up with something that signals a deeper relationship with the brand, and that something is this phony C-level position. The celebrities also benefit from being able to add "entrepreneur" to their Instagram bios. I believe this trend started with Intel and it's "Chief Innovation Officer" (or something like that) Will.i.am a couple of years ago
When I see stuff like that, I instantly take the company less seriously or ignore them unless the person in charge is someone eccentric like Elon. At least he is capable of running his company in a ruthlessly effective way even with wonky titles and shenanigans.
When I see someone endorse Elon Musk, I instantly take them less serious and avoid getting into into discussions with them, unless they own a Model X. At least it means they're capable of purchasing low-quality luxury goods....?
He didn’t abdicate (nor can he). He just became a “non active” family member. The title is conferred by birth not by job - so he is very much still Prince Harry!
A way to give a C-suite job to someone who was "homeschooled", has a degree from an online school she is a "brand ambassador" for, and zero professional experience.
