A large part of the internet is after "growth and engagement". They don't have a real business model where the consumer pays for the service (otherwise it wouldn't matter whether the paid content was accessed by a human, bot or even alien), so the best they can do is either "grow" which means recruit human users (or at least with enough plausible deniability to claim they're all human - whether they actually are doesn't matter) so they can get more investors to pour money into the dumpster fire (though thankfully that strategy seems to have died down now), or obtain an ever-increasing amount of "engagement" which involves wasting human user's time so they can sell that crowd to advertisers.