I'm sorry you find it distasteful - that was never our intention. What we found was that a user searching for a PDF generator, creator or writer are generally looking for the same solution - to create a PDF. So by repositioning our tool we were hoping to provide a better landing page experience for users that were searching for one of those specific keywords.

Of course the downside is as you've pointed out - it can be seen as distasteful and in some cases confusing to our users. We will review this on our side and see if it makes sense to remove some of those tools to reduce confusion.