I bought a pair of AirPods Pro and I loved how they sounded but hated how they made me look, because my skin is very dark and the little white things stood out like sore thumbs on Zoom calls. I returned them for the Jabra Elite 85t which are less comfortable in my ears but which match my skin color much better. Apple lost more than $249 of revenue because they don't make them in black.

There's something to be said for considering the diversity of your market.