I have only 3 followers, and Charter has done similar things for me. They have three shifts worth of folks who monitor the brand on Twitter and reach out to people who have things to say, both good and bad.
In fact I generally only keep a Twitter account around for calling out Charter when my cable internet isn't working, because I get a response in minutes from someone in my hometown rather than having to talk to a script-wielding service rep in a foreign country.
In fact I generally only keep a Twitter account around for calling out Charter when my cable internet isn't working, because I get a response in minutes from someone in my hometown rather than having to talk to a script-wielding service rep in a foreign country.