I am feeling really dumb for asking: the punchline of the comic is clearly that there is something terribly wrong with the typesetting of the business card, but what is it?
...which is a quite distinctive font that has shipped with Mac systems for years, so someone typeface-conscious is very likely to recognise it on sight.
Out of the box in PowerPoint or Illustrator, you will struggle to set large characters in print unless you manually change character spacing.
I look at the movie titles and think there are mistakes in the spacing and wonder what kind of machine they used to make it.
All the above software is supposed to have automated ‘Kerninq’ of characters but it does not work well enough.
If serif spacing is tight, the letters link together like cursive or Arabic calligraphy and form a meaningful composition. The default rules, however, avoid serifs crashing into each other at all costs, space letters too far apart, and create meaningless white spaces.
> I look at the movie titles and think there are mistakes in the spacing and wonder what kind of machine they used to make it.
They were probably done by hand, especially given the swapping of characters from different fonts.
I've forgotten the name of the company [flir reminds me in the comment below that it was Letraset], but it was common back then (yes, I'm an old fart, though was a kid when that film came out) to have a transparent sheet with adhesive vinyl (? or some other polymer) letters you could transfer over one by one to your workpiece. If you went into a an art supply house there would be racks of these things sorted by font and then size, down at least to 8 point.
Back in 1968 phototypesetting was not super common. It was probably used for some of the larger blocks (like the toilet instructions) although just as likely to have been done with hot lead which survived almost to the end of the 1970s.
It's hard to remember now (this mostly predated my working time since I started with laser printing in the 70s) but medium and large companies often had a lot of paper and data management departments with things like typing pools (completely retyping documents in order to incorporate edits was the state of the art) and print shops (photocopiers were expensive and uncommon into the 70s)
Somewhere in the late 1980s to early 1990s, business culture changed to expect everyone to be able to type and use a computer for that.
The last time I worked for a company where the upper management couldn't type, it was 1996. They all had computers, but the CEO had all email printed out and put in a physical in-tray on his desk; he would scribble comments in red ink or, if the reply was extensive, dictate into a tape recorder for his secretary to type back into an email.
Back in the 80s it was pretty "obvious" that computers wouldn't be used by execs because none of them would type.
I remember in 1982 as a favor for a secretary I wrote a little script that printed out the CEO's email. Before that he would have her type it on letterhead; he would read it and dictate the response. Just being able to print it out in a way he would read (suppress most of the headers, put the date on the right hand edge, etc) saved her an enormous amount of time and effort.
Heh, first time I’ve seen this. I’m of the opinion that as long as you’re not using something wildly out of place like papyrus or comic sans in a professional setting, it’s not hugely impactful what font you choose. You can spend hours comparing the subtle differences between helvetica and ariel but does it really make a difference?
Also unrelated but the shocked dude in the last pane looks way too much like Elon Musk for my liking.
When someone leaves their computer unlocked in my presence, I don't give them new wallpaper. Okay sometimes I still do, but mostly I've moved beyond that.
I think fonts can make a difference where readability or accessibility is important. One example of a bad font choice in the UK is on the signs placed on roads after fatal accidents which ask witnesses to provide information. The contact number is written in a font that looks like a seven-segment display and that is virtually unreadable when you are driving past. The designer must have thought it looked good but it is unreadable.
Obligatory http://wondermark.com/650/