> Mission-driven companies tend to (AFAIK) do better than pure profit-driven companies; similarly, AFAIK, companies that take morality seriously tend to do better.
Do you have links to any studies backing this up? The idealist in me really wants this to be true, but the cynic in me believes capitalism is set up to reward the most ruthless, unscrupulous people.
Do you have links to any studies backing this up? The idealist in me really wants this to be true, but the cynic in me believes capitalism is set up to reward the most ruthless, unscrupulous people.