I /hope/ Ayush's PAN info in the video is fake :)

In my opinion, your prices are too low on the higher end. A normal tax return preparer charges something like Rs 250 (negotiable, particularly on bulk deals) to around Rs 500 for a simple ITR-1/ITR-2 return. For people who require audited returns, It would be an order of magnitude more. I take it you don't do those :)

Either way, best of luck!

Actually we are starting to get requests for higher-end cases.

Lot of people who earn income from business and profession would like a quick, friendly UI to get their taxes done. Its hard to design though :)

We aren't supporting auditing yet. We have to figure that out.

The wording "Pricing starts from free." seems a little ominous with no actual pricing information up front. How much personal information will I have to fill in before you spring some charges on me?

I'd rather read something like "File for free" if that's what you do at your basic level.

Noted. Basic efiling is free on the website.