In all honesty, many people don't know what Chain World is (I didn't before reading the article). The sad truth of scrolling through new submissions is that the headlines are the only pieces of information we can rely on. A carefully worded headline can go a long way. Your title (and Wired's title) almost assumes we know what they're talking about -- Wired can get away with that since they're a magazine and this is a featured article that will receive readers regardless (a mysterious title can be beneficial). On HN, it's almost the exact opposite. If people can't tell what you're talking about (in general), it's a lot harder. I guess headlines that are easier to skim are easier to vote for, but I'm waiting for the day that we won't even need to curate content by hand.

I completely agree with you. In fact I found the article title from WIRED unsuccessful, but I opted to leave it intact so as to be also easily searchable. It is nice to see that the article receives the attention that it deserves.