I'd never visited the site but it looks very nicely executed, especially at creating a consistent vibe out of user-uploaded photos, which isn't easy.
A neat thing about businesses like this is that it takes a skillset that a lot of underemployed people have (cool hunting in thrift stores), and gives them a path to making part of their living out of it aside from the ancillary benefits of that come with being fashionable and cool. It also provides access to wider markets and price discovery for vintage shops in the same way that abehbooks did for used bookstores a decade or two ago, or eBay did for junk sellers at flea markets.
The inevitable downside is that it further compresses globo youth culture and makes it harder to develop a scene, but that horse left the gate a long time ago.
A neat thing about businesses like this is that it takes a skillset that a lot of underemployed people have (cool hunting in thrift stores), and gives them a path to making part of their living out of it aside from the ancillary benefits of that come with being fashionable and cool. It also provides access to wider markets and price discovery for vintage shops in the same way that abehbooks did for used bookstores a decade or two ago, or eBay did for junk sellers at flea markets.
The inevitable downside is that it further compresses globo youth culture and makes it harder to develop a scene, but that horse left the gate a long time ago.