When I look at the history there is a clear pattern: - Match.com solved it by st... | Hacker News

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jcampbell1 on July 5, 2011 | parent | context | favorite | on: Question for PG/HN: Where do you think we stand o...

When I look at the history there is a clear pattern:

- Match.com solved it by starting in 1995 and working really hard.

- eHarmony solved it by attracting the christian crowd with endorsements by pat roberson and great offline marketing.

- plentyoffish solved it with a great brand name, and using the "free forever" look, feel, and marketing.

- OKcupid solved it by creating tons of questionnaires that were fun and interesting.

- AshleyMadison solved it by targeting the infidelity niche.

- AdultFriendfinder solved it by marketing to suckers on gaming and porn sites.

The pattern is clear. There is no pattern.

stevenp on July 5, 2011 | [–]

Don't forget apps like Grindr. It's hyper-local, which is a whole new niche in this space.

dmitri1981 on July 5, 2011 | | [–]

Tastebuds are still getting started, but have an interesting approach of matching based on people's music taste and Last.fm profile.

retube on July 5, 2011 | | [–]

There is one pattern: a lot of marketing.

_3u10 on July 10, 2011 | [–]

I thought the pattern was fake profiles.

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