> Were you perhaps paying into the minimum number of seller features? Not FBA?
Full FBA
> Don't allow Amazon to be your sole selling platform.
Exactly.
I have friends who we know people who have had products suspended on Amazon for nonsense (or unknowable, due to the opacity you mentioned) reasons. They decided Amazon was more risk than they wanted to put on 100% of their income generation strategy. They started to work the direct channel. It took time and effort. Now about 30% of their income is direct and does not depend at all on Amazon. They want to eventually reach 75%, with 100% being the ultimate dream. They want to leave Amazon but they are stuck until they can replace their income through direct sales.
Full FBA
> Don't allow Amazon to be your sole selling platform.
Exactly.
I have friends who we know people who have had products suspended on Amazon for nonsense (or unknowable, due to the opacity you mentioned) reasons. They decided Amazon was more risk than they wanted to put on 100% of their income generation strategy. They started to work the direct channel. It took time and effort. Now about 30% of their income is direct and does not depend at all on Amazon. They want to eventually reach 75%, with 100% being the ultimate dream. They want to leave Amazon but they are stuck until they can replace their income through direct sales.