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> They're focusing on punishing the "enemy" instead of an abstract trade idea.

Afaik that's only a somewhat recent change in narrative.

One doesn't get that many people, and that much money, on-board solely on the idea of "Burn your money to punish an enemy that has much more money than you", you get them on-board by promising massive gains and how getting in on this will yield such great returns that people can buy houses and pay off debt.

Which was the original narrative that started all of this and is still the most peddled one.

There are a handful of people who are quite open about the fact that they are willing to burn money to hurt the hedge-funds, but those get mostly drowned out by the flood of comments along the lines of "Look at all the money we made!" pushing people to further buy in even when GME is at $200+ because "We go to the moon!" or some other memefied slogan.



I think you’re wrong. Having an enemy always helps rally people to a cause. In the case of this GME saga, WSB’s juvenile hatred towards funds they perceive as their opponents actually ended up being their biggest rhetorical win. The media picked up the story of “Reddit vs hedge funds” and ran with it because it’s much more interesting than “amateur investors want to get rich quick”. That generated the huge public interest, and was helped by a large array of pundits and politicians(like AOC) who wanted to get their nose in the publicity trough when they saw the media feeding frenzy. If the message had only been about some Reddit get rich quick scheme, nobody would have cared, and it would not have gone far.




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