Jason Calacanis should negotiate to get cinematical back from aol. They clearly have no idea what to do with it and I'm sure he'd have no problem with the whole "pay people who create content" model.
He'd probably continue the confusion he's caused with the existing TWiT network by rebranding it "This Week In . . . Cinema". Unless he could find a way to do some namedropping in the rebranding, too.