More complete instruction can be found in the wiki: https://live.gnome.org/Smoketesting
If you want to just check out gnome-shell without the other Gnome 3 stuff, you can find instructions on http://live.gnome.org/GnomeShell
http://developer.gnome.org/jhbuild/stable/
But if you just want to give GNOME 3 a try, I suggest you to simply run one of our live images here:
http://www.gnome.org/getting-gnome/