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> What measurement would you suggest we use to approximate the number of people whose communication is under the control of a particular organization

You'd first have to a establish a definition for the term "control".

> The average FB user spends 30-60 minutes on Facebook each day

Voluntarily interacting with an app for 45 minutes a day does not in any concevibile interpretation meet the definition of "control". The user is literally in complete control of the apps they interact with on their phone or computer.



>You'd first have to a establish a definition for the term "control"

Let me google that for you:

>control: the power to influence or direct people's behavior or the course of events.




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