Or as other vectors for advertising. Stadia store sells ad space to game companies. Google Home is a speaker capable of playing ads (or more subtly giving paid-for answers to questions) etc.
Yup, it's amazing, the number of places they can sell ad space, or use to collect data to improve targeting. The games you play and the platforms you play them on will definitely help fine tune ad targeting. It's just Google clawing deeper into your personal life.
And I hate to admit, they're doing great. I recently tried some different search engines (DDG among others) and they just never give me results as accurate as Google does.
