> I suggest they become more creative with their business model or at least try to see the value in moderation.
The vast majority of news sites were free from the get-go, with the NYT being one of the first major websites to put up a website [0]. That's roughly 20 years of giving free content out on the web. The author is (partially) right that "the article text is all anyone really cares about". The thing is, plaintext is absurdly easy to disseminate and copy.
for most of the history of newspapers, ads were themselves a reason to get the newspaper, especially for coupons and classified ads. Of course, print ads, like print pages, were much more deliberately and better designed than what we experience today online.
The San Jose Mercury-News and WSJ both had full-content websites before NYT.
The Mercury-News even had a selective email feed of wire service content called Newshound. For $5 a month, you got up to 5 "hounds" (sets of search criteria), and every article matching your criteria was individually emailed to you, whether a wire story, a syndicate story, or one internally generated within Knight-Ridder. This was in 1993 if not earlier yet.
It's hard to imagine now, but papers like the Merc News – thanks to basically having a virtual monopoly – were basically printing presses for money. They most definitely had the capital to fund ventures that could save the company, such as their own Craigslist or Groupon. And I believe they and other news companies did blow a good chunk of money on failed tech ventures. In hindsight, they should've continued throwing money at greenfield projects, since just about any longshot success would've been better than the current state of things. But it's too easy and reductive to say, "Well the news industry should've just invented Google/Facebook if it really wanted to survive".
The vast majority of news sites were free from the get-go, with the NYT being one of the first major websites to put up a website [0]. That's roughly 20 years of giving free content out on the web. The author is (partially) right that "the article text is all anyone really cares about". The thing is, plaintext is absurdly easy to disseminate and copy.
for most of the history of newspapers, ads were themselves a reason to get the newspaper, especially for coupons and classified ads. Of course, print ads, like print pages, were much more deliberately and better designed than what we experience today online.
[0] https://www.niemanlab.org/2016/01/20-years-ago-today-nytimes...