It's Google's strategy for selling Maps and maybe some other enterprise services. I think it makes sense, actually. The reseller deals with things like basic support, consulting, drafting up contracts, limited negotiations, etc., basically the sort of high-touch stuff we know Google hasn't always been great at.

The reseller infra is built into Maps, so you still work with your own Google account, but you pay the reseller. It's not fully in gcloud, afaik, since I remember there being a Salesforce portal you had to use to manage your Maps premium account.

SugarCRM does this. I don't like the setup when support is required because the reseller tries to sell additional products.

Holy shit that's the worst when you're barely holding on trying to get through support tickets, but management wants you to side-sell as well.

They do the same, have authorized partners who you buy through, for analytics.