Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Judged for driving the WRONG type of pickup. Ford Raptors are quite popular with techy car folks cause they're "performance vehicles" so it indicates you aren't the wrong kind of person.

Also the older the truck, the more OK it is (ironic considering older trucks are horrible on gas mileage) because then its a quirky hipster thing.

Suppose thats kind of the point you're making though, they're building a pickup that has indicators that its OK for "classy" people to drive.



The risk with making your product mostly a fashion statement is that you may appeal to too few people or to many people but not enough for them to fork over $45K for the limited utility. Unlike the Raptor, the Cybertruck has no machismo. This truck will sell only if enough people are willing to buy into its singular sense of style way over its utility. That's a bold bet.

A more-useless-than-average truck (no bed capacity; a back seat w/ headroom for children only; difficulty refueling or getting repairs in the backcountry; very high center of gravity) will have limited appeal aside from the novelty from being the first to own one. But that will fade within year one of ownership. Then where will non-pickup owners find themselves? With an especially fashion-motivated vehicle that's no longer fashionable. Or useful. Strike three.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: