It gives the yuppies an ugly ass brodozer that out-bros the F350s and other 3500 pickups on the market, without the coal rolling.
And they'll be faster in a straight line too, so they can now get their e-peen off beating out the big, modded 600hp diesels and laughing about how they are so much more eco-friendly.
But only because of the cult-like following of Musk and Tesla.
So I guess, it's a chicken an egg question with this thing. Will it be popular because of what it is, or will it be popular because of who made it.