People will come up with all sorts of justifications for what is really an emotional purchase.
If you don't believe this take a look at the marketing for cars, the further upmarket you go the more it is laden with emotional triggers. Buy this car and your wife will become slim and attractive, your kids will love you, roads will become empty and smooth before you, that new speed boat will suddenly be within reach and trailerable.
Never mind the reality of endless car payments, clogged up streets, increasing pedestrian deaths, kids not being able to play outside, particulate pollution and climate change.
In the US, for many folks, their vehicle is an identity statement. Generally minivans, sedans, and econoboxes are the exceptions, but the marketing here for most other car models tries hard to sell some demographic that they can claim somehow to be special. And interesting. I suspect the majority of pickup owners want to make such a statement. For them, driving an SUV would send the wrong message.
People will come up with all sorts of justifications for what is really an emotional purchase.
If you don't believe this take a look at the marketing for cars, the further upmarket you go the more it is laden with emotional triggers. Buy this car and your wife will become slim and attractive, your kids will love you, roads will become empty and smooth before you, that new speed boat will suddenly be within reach and trailerable.
Never mind the reality of endless car payments, clogged up streets, increasing pedestrian deaths, kids not being able to play outside, particulate pollution and climate change.