They're planning to look 'futuristic' for 2024. This thing will launch in 2020 along with Cyberpunk 2077, and will have the rough edges shaved off it for 2024 when it lands on mars. Elon's oversight role will increase and the main thrust of the project will be handed over to someone who can 'make it big' and focus on creating a glut of average items on Mars in roughly the same style, that Elon validates.

Then we will transition into a feminine, high quality style for 2028.