Most of these types of vehicle will be owned by a suburbian parent driving his/her kids to some variant of organized recreational events. The rest is just marketing.
I'd be wary about buying one for this application. I read underfloor compartments somewhere, and these tend to preclude the use of ISOFIX rear-facing car seats. A problem I'm facing right now; we didn't take a future child into account when buying our current car those two years ago, and now fitting a child car seat is a PITA.
