My bit about rural truck owners was more about demographic than power source. I have lived much of my life in rural areas of Idaho and Montana. The looks of this thing is NO problem. People will love it. But as a big life change, going electric is a big leap when throwing down that 50K for the family truck. I guess we'll see.
It’s probably not going to immediately outsell the F-150 in Montana, but I bet it will quickly become Tesla’s best selling vehicle I’m willing to bet. Long term (5-20 years), people in Montana will come around to accepting electric vehicles.
Everyone else in this thread is saying the styling is a negative, but they couldn’t be more wrong.