The branding and aesthetic of this truck is so untesla it is alarming. Trucks are very expensive nowadays so this could be good market for them. Especially if people buy them for the novelty. As far as actual work is concerned I feel that this will be roughed up very badly in no time, and being a unibody of sorts will present some problems and expense to repair. It’s pretty much the opposite of what you would want from a pure work standpoint. Something that is built more like an overgrown UTV would be better for Real work.