I'm not it's accurate to give a $ revenue for second. For me personally, if I wanted to buy something and the site didn't work. I would just come back in an hour; not sure how others would change their behavior.

Sometimes I come to buy.com and it's closed, so I turn away and go to amazon. Eventually, I stopped going to buy.com altogether.

Oh certainly, that was just a figure. I suspect people will just come back. Still a fascinating number (btw, pulled from Reddit.com, forgot to credit originally).

I wouldn't trust that.

http://www.reddit.com/info/6mbec/comments/c049fo7

Unrelated, but that is exactly why those "National Don't Buy Gas Days" on Facebook don't do a thing to affect gas prices.

Because it's not a credible threat. People can't boycott indefinitely until there is a real alternative. If you don't buy gas today, you'll buy tomorrow, or next week.