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They changed their branding 2-3 months ago. I thought it was weird at first, but it's kinda working. I'm personally sick of all the nice car commercials looking more like a Calvin Klein cologne ad.


Do you recall exactly when? I suspect this video cost almost zero to make. Would be curious to see the changeover. Was it addressed / highlighted at the time?


Around July when they hired one Adam Koszary

https://twitter.com/AdamKoszary/status/1130837644827660289?s...

He apparently got hired because Elon likes his "absolute unit" sheep meme.

https://www.businessinsider.com/tesla-hires-social-media-man...

Their twitter has been a lot more whimsical since. For example:

https://twitter.com/Tesla/status/1175048579829944320


This looked like a fan made video, and I started to speculate in my comment that it was somebody that Elon liked, possibly emailed with occasionally so this is no surprise. Actually thought that kind of speculation we get down voted




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