It's weird to me to see more investment in reddit as it mostly feels like it's gone downhill. It could be my own interests but most of the subreddits who don't have an outside feed (around a game like overwatch, or primary/secondary major city sub) just have been withering away and it's those niches that makes reddit 'stick.' The new design/company focus seems to feel directly in contrast to the staying power that the niche-ness provides and I am not sure how far apart these two points are.